How to Organize Social Media Assets in Loomly's Content Library

Social media work often brings together photos, videos, documents, design files, draft copy, and recurring post formats. A useful asset process identifies what belongs in the library, how it is named, and how a team will use it when creating posts.

Loomly's Library is a digital asset management tool within a calendar. It lets you store, organize, and use assets. Inside a calendar's Library, you can upload photos, videos, and PDFs; create notes and post templates; edit file metadata; apply labels; create posts from assets; and create videos from images.

Open the Library from your calendar

You can access the Library from both List View and Calendar View by selecting the Library icon in the calendar toolbar. The Library belongs to the calendar you open, so begin in the calendar where the assets and posts will be managed.

Before adding files, decide which materials should be available to that calendar. This can include approved photos and videos, PDFs, reusable design exports, text for recurring posts, and reference assets for a campaign or content series.

What you can add to the Library

The Library supports photos, videos, and PDFs for later use. You can also create Notes and Post Templates, which let a calendar hold text and reusable post structures alongside visual assets.

Photos and videos: add media that may be used in posts or reviewed as part of a content collection.
PDFs: store documents with the other assets for the calendar.
Notes: store text and links that may be used when creating a post.
Post Templates: save a reusable post format for content that follows a defined structure.

A clear inclusion rule makes the Library easier to maintain. For example, use it for approved source assets and reusable material, while keeping personal working files or unrelated drafts outside the calendar's Library.

Bring in assets from Google Drive and Canva

Google Drive assets can be uploaded to the Library. This is useful when a team already keeps source material in Drive and needs that material available in the calendar.

The Library also works with Canva after Loomly has been connected as an app in Canva. You can drag and drop Library assets into the Canva editor, and you can export finalized Canva designs to the Library. Treat the exported design as a Library asset: name it, apply the relevant labels, and review its metadata before using it in a post.

Keep the source of an asset clear in its name or metadata when several versions exist. For example, a design exported from Canva can use a name such as spring-campaign-product-image-v2. The name does not need to describe every detail, but it should distinguish the asset from other versions a collaborator may see.

Use names, metadata, and labels deliberately

New and existing Library files can have their metadata edited, including their names. Use a naming convention that your collaborators can follow without needing to open every file. A practical convention can include the campaign or topic, the asset purpose, and a version where versions matter.

Labels provide another way to organize the Library. You can apply labels to multiple files with bulk actions. Use labels for categories that cut across file names, such as a campaign, product line, location, content pillar, or review state. Keep label names specific enough to be understood by another collaborator, but avoid creating several labels that mean the same thing.

For example, a campaign can use one shared label across its photos, videos, PDFs, Notes, and templates. A separate label can identify material that is intended for a particular topic. The same asset can then be located through its labels without changing the file name.

Use Notes for post copy and working references

Notes are a place to store text and links for posts. A Note can include a subject, labels, and a description. When creating a post, Notes can be used and combined with other items from the Library.

Use Notes for material that should remain separate from a visual file: approved copy, a set of links, a disclosure that must accompany a post, or an outline for a recurring content format. Give each Note a direct subject line so that it can be recognized in the Library. Apply the same labels you use on related media when the Note and those assets belong to the same campaign or topic.

Use Post Templates for repeatable formats

Post Templates are available from the Library for content that uses a recurring structure. Before saving a template, separate the fixed parts from the fields that will change. Fixed parts might include an approved introduction or a standard disclosure. Variable parts might include a date, product name, event detail, link, image, or call to action.

Use template names that explain the intended format, such as monthly-event-reminder or new-article-announcement. Review the content of a template before creating a new post from it, especially when a template includes dates, links, product details, or channel-specific wording.

Create posts from Library assets

The Library can create new posts from assets. Select the assets that belong together, then use the create-post action. A visual asset can be paired with a Note that contains the draft copy, or a post can be started from the selected media alone.

Before creating the post, check the selected items as a set. Confirm that the media is the intended version, the Note contains the current copy, and the labels match the campaign or topic you expect. After the post is created, continue the normal review and publishing process in the calendar.

Create a video from images

The Library includes an option to create videos from images. Select the images for the video, then use the slideshow action to create it. The option is intended for compatible selected image files, so check the available action after selecting the images you want to use.

Name and label the completed video like any other Library asset. If it is part of a campaign, apply the same campaign label that is used on the source images and related Notes or templates.

Use Asset View when reviewing a file

Asset View provides a larger preview of a media asset. You can copy the asset URL to share it with collaborators. Use this view when a colleague needs to review a particular file or when you need to confirm a file's metadata and labels before selecting it for a post.

When updating an existing file, make the change visible in the Library record: rename the file when its purpose has changed, adjust the metadata when it no longer describes the asset, and add or remove labels when the asset belongs to a different collection. Keep only naming and labeling conventions that the team can apply consistently.

A practical Library workflow

Open the calendar that will use the assets, then open its Library from List View or Calendar View.
Add photos, videos, PDFs, Google Drive files, or finalized Canva designs that belong to that calendar.
Rename files and edit metadata using the team's naming convention.
Apply labels to individual files or use bulk actions for a group of related assets.
Create Notes for text and links, and create Post Templates for recurring post structures.
Select related assets when creating a post, then review the selected media and copy in the post workflow.

Content Library FAQ

What file types can I store in the Library?

You can upload photos, videos, and PDFs. The Library also includes Notes and Post Templates.

Can I add files from Google Drive?

Yes. Google Drive assets can be uploaded to the Library.

How does Canva work with the Library?

After connecting Loomly as an app in Canva, you can drag and drop Library assets into the Canva editor and export finalized Canva designs to the Library.

Can I organize more than one file at once?

Yes. Bulk actions let you apply labels to multiple files.

Can I use text stored in the Library when creating a post?

Yes. Notes store text and links for posts, and they can be used and combined with other Library items when creating a post.